Here's what changed on your site — and a few things I need from you
Every change below has a picture of how it actually looks on your site right now. Tell me what you think as you go — there's a comment box under each one. Use them or skip them, whatever's useful.
Two things worth knowing before you start.
Your answers save as you type — both on this device and safely over to me. So if your phone rings or you close it by accident, nothing is lost and you can pick up where you left off.
There's a Done — send it in button at the bottom for when you've finished. That just tells me you're happy for me to act on it; there's nothing to attach or forward either way.
What's now live on your site
All finished and working. Most of it is on the pages where someone actually decides to buy — the individual plant pages and the shop grid.
A trail across the top of each plant page
Set in the same typewriter lettering as your announcement bar, in a soft grey so it guides without shouting. Each part is clickable. If someone lands on one plant straight from Google, they can now find their way into the rest of your shop — before, that page was a dead end.
“One of one · 1 available”
Sits right under the price in small spaced capitals, so it reads as a fact about the plant rather than marketing. This is the most persuasive thing about your stock and the old site never said it out loud. When there's genuinely only one, people decide faster.
A “Specimen A” tag on the photo
A pale cream label resting on the corner of the photograph — the same cream as your page background, so it sits on the image without fighting it. It makes clear this is one particular plant, not a stock photo of a type of plant.
A proper “Add to cart — $200” button
A solid charcoal rectangle with the price inside it, in the same spaced capitals as the rest of the site. It replaced a rounded green oval that looked like a generic web form. On plants where you stock more than one, the quantity box beside it now matches. On one-of-a-kind plants there's deliberately no quantity box — there's nothing to choose.
A shipping and pickup panel
A bordered panel in off-white with a small capitalised heading. Free pickup in Orange County, and your damage policy — contact within 3 days with a photo for a replacement or refund. Buyers of expensive plants worry about exactly this, and answering it on the page saves you emails.
“More from the greenhouse”
Three other plants across the bottom of every plant page, each carrying its own small ONE OF ONE label in the photo corner. Someone who isn't sold on this one now has somewhere to go instead of leaving.
Your lettered specimens now link to each other
A neat grid of lettered squares with the price under each, and the one you're currently looking at filled in dark so you can see where you are. Someone on Specimen V can now reach U, T and S. Before, they had no way of knowing the others existed — and with 22 lettered Cotyledons and 19 Greenovias, that was a lot of invisible stock. I think this is the most valuable change in the whole project.
“ONE OF ONE” tags across the shop grid
88 of your 99 plants are one-of-a-kind, and now they say so on the grid, not only on the plant's own page. All 99 also show their availability underneath. These read from your real stock, so they stay correct on their own as things sell — nothing for you to maintain.
A care box — built, but switched off for now
Three bordered rows matching the shipping panel below it, with the labels in the same small capitals. The wording in that picture is an example, not real advice — the box is invisible on your site right now because I don't have the information yet. That's question 1 below. I left it blank rather than guessing, because wrong watering advice kills plants and turns into refunds.
Three questions
1. Care information
“Will I be able to keep this alive?” is the question that stops people buying an expensive plant. Your site doesn't answer it anywhere. This is the wording that would go into the box pictured above.
Fill in what you know. Leave anything blank if you're unsure — blank is better than a guess. For Difficulty something consistent works well, like Easy / Intermediate / Advanced.
2. Where your plants come from
Rare and imported is the main reason people pay your prices, and the site never says it. It would sit under each plant in the same small capitals as the “one of one” line — IMPORTED · INDONESIA, or NURSERY GROWN · ORANGE COUNTY.
I won't put a country on a plant unless you've told me — I'm not going to make claims about where your stock came from.
3. The $250 plant with no photograph
Your Crassula ‘Lemon & Lime’ Variegated Jade is live at $250, one in stock, with no photo at all — so on the shop grid pictured above it appears as an empty space where every other plant has a picture. This is costing you money right now.
Small jobs inside your Squarespace account
These need someone logged into Squarespace, so I can't do them for you. Each is a couple of minutes. Just tell me what you'd like to happen.
Two listings are the same plant, entered twice
Crassula ‘Gollum’ Variegated Jade — Large, $45 — appears twice, 10 in stock each. On the shop grid they sit as two identical tiles.
Three blank products are live
No name, no photo, $0.00 — they show up in your shop grid as empty tiles between the real plants.
A category name is misspelled
In the category list down the left of your shop page it reads “grapetopetalum”; it should be “graptopetalum”. It covers 19 plants, and renaming it moves all 19 across automatically.
The three featured plants on your home page
The three that were there had all sold, and one button led to a dead page. I've patched what visitors see, but the stored version still has the old ones, so search engines can still find that dead link.
| Plant | Price |
|---|---|
| Crassula ovata ‘Tricolor’ Variegated Jade Bonsai | $350 |
| Bougainvillea Bonsai, 25 Years Old | $200 |
| Cotyledon orbiculata ‘Oophylla’ Variegated | $100 |
One favour — and it's the important one
Please look at the site on your phone.
Every picture above was taken at desktop size. I've now managed to check the phone layout too, but I still can't tap anything, and you've already caught one problem on your phone that I missed completely.
Most people shopping for plants are on a phone, so you're the one who can really close this gap.
Ten minutes, tick them off as you go
Open ocsucculentsandmore.com on your phone and scroll through each of these. Screenshot anything that looks wrong — overlapping words, cut-off pictures, buttons too small to tap. Don't worry about explaining it; the screenshot is enough. Send those separately by text or email.
Anything else at all
Things you don't like, things you'd want done differently, anything that felt wrong when you looked at the site. Blunt is genuinely useful.
If you only do three things
1. Hide or photograph the $250 plant — costing you money today.
2. Ten minutes on your phone, screenshotting anything odd.
3. Care information for your top three groups — covers 59 of your 99 plants.